Creators' Must-know
✨ The guidelines are not mutually exclusive, but rather complementary. The more guidelines your content conforms to, the more closely it demonstrates its alignment with the platform's mission.
Funding Criteria
Partner with impactful sustainable brands
Sustainable Brands
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Label with third-party certified brands (such as B- type companies, climate neutral, fair trade).
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Share specific results and data, such as "saving 2 liters of water per use" or " 100% compostable packaging".
Creators who effectively use their influence to promote social responsibility
Caring Company
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Publish advocacy, educational or personal experience related content
- Influence is measured through interactive metrics such as storage, sharing, and in-depth comments.
- Collaborate with psychologists, advocates, or community leaders to create content.
Activities and products that care about humanity and the planet.
Eco-products
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Showcase practices such as ethical sourcing, fair pay, or community giving back.
- Provide specific impact data (such as "10% of revenue invested in water purification project").
- Label the materials and manufacturing process (e.g., #UpcycledDenim , #ReclaimedWood )
Stories that inspire conscious action and emotional connection
Green Value Storytelling
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Use narrative formats such as videos, image and text carousels, or post strings, along with clear calls to action.
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Include links to donations, volunteer opportunities, sustainable shopping, or learning opportunities at the end.
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Share community achievements and feedback (e.g., "You helped plant 500 trees!").